OUR VISION
We are 100% committed to product quality, safety and efficacy.
Our exclusive formulation contains 15 all-natural ingredients loaded with fiber, vitamin E, antioxidants, omega 3 and omega 6.
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GLUTEN-FREE PARABEN-FREE CRUELTY-FREE
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For best results, use on dry hair. You can apply LUWA in three ways:
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LEAVE-IN TREATMENT
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OVERNIGHT TREATMENT
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PRE-WASH TREATMENT
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Meet LUWA founder
Elsa Tesfay
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Elsa Tesfay is a believer in the American dream. Twenty years ago, the Ethiopian native came to the United States in search of a better life for her family. An aspiring hairdresser, she settled in Dallas to pursue her new-found passion.
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As her skill grew, so did her clientele. It wasn't until Elsa noticed her hair getting thinner that the next chapter of her career would evolve. As a professional stylist, she knew there could be many reasons for hair loss: age, genetics, hormonal changes, stress and diet, among them.
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Unable to find a safe, effective and natural remedy, Elsa enrolled in the US Trichology Institute to study hair thinning and scalp disorders. In 2017, she received her certification as a "Hair Loss Practitioner."
Inspired by what she had learned, Elsa went on to develop LUWA: A pure, potent, results-oriented, serum that helps promote healthy hair growth. Her philosophy?
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GREAT HAIR ISN'T JUST ABOUT LOOKING GOOD.
IT HAS TO BE HEALTHY.
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We believe in giving back.
10% of our annual sales directly
benefits selected charities
devoted to bringing about social,
economic and environmental change.